Storyframing a landing page for a micro-consulting offer

Johan Jonsson
2 min readJan 24, 2023

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A note book in front of a computer. Both placed on a wooden desk.
Photo by Nick Morrison on Unsplash

What happens when you explore how to offer “micro-consulting” on a landing page with the process of “storyframing” the content of that page? I don’t know but my plan is to find out 😀

Don’t know what “micro-consulting” is? I didn’t either until I read this article by Anita Stubenrauch. In short, it’s about offering “snack-sized” insights, knowledge sharing and advice on (in my case), UX design for a smaller amount of money on an as-needed basis.

“Storyframing” as a concept, I learned from this article by Fabricio Teixeira. Storyframing makes a lot of sense to me because it feels like a good first step in the process of going from an idea for a page to the UX design of a page.

A text-only storyframe will help you improve the storytelling on the page before jumping into preferred design tools. Writing a storyframe will be something I most likely will ask a new client to create. Preferably in collaboration with me.

So, what could a storyframe look like for a landing page that would offer micro-consulting for UX design? Check out this Google Doc. I made it open for comments so if you feel like contributing, please do.

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Johan Jonsson
Johan Jonsson

Written by Johan Jonsson

Surfer. Father of two. Senior Product Designer. Owner of Galveston. Malmö/Sweden.

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